I’m a brand strategist drawn to the space where creativity, insight, and human connection come together.

After graduating from UC San Diego (go Tritons 🔱), I began my career in performance marketing, where I learned how to plan and execute campaigns designed to drive measurable results. Working across paid social and creative strategy gave me a strong foundation in understanding audience behavior, testing ideas, and translating insights into action.

Over time, I found myself more and more curious about the deeper questions behind the work. I was less interested in the ‘what’ and more interested in the ‘why’. That curiosity led me into experiential marketing, where strategy and storytelling meet in the real world and brands have the opportunity to create moments people can truly feel.

Across performance marketing, and experiential roles, a common thread has always guided me. I am deeply empathetic to audiences and naturally drawn to connecting the dots between insight, idea, and experience. Brand strategy felt like the most honest expression of how I think and what I care about, shaping meaningful connections between brands and the people they serve.

Today, I am focused on moving in house with a purpose-driven brand where I can help translate vision into experiences that are thoughtful, culturally aware, and emotionally resonant.

Outside of work, you might find me searching for the next best noodle spot or with my nose in a book. Most often, though, I’m somewhere with my camera in hand, discovering new hiking trails or exploring national parks. I share moments from those adventures on Instagram at @explorewithmindy.

If my work or story resonates with you, I’d love to connect!